3EH Advisory
Feasibility study or business plan: which do you need?
A business plan explains how a business intends to operate. A feasibility study tests whether the underlying project or investment deserves to proceed in the first place.
Reviewed by Prof. Dr. Gökhan Gündüz · Updated 9 August 2026
Feasibility study
Question: Should we do this? It can legitimately conclude “do not proceed.”
Business plan
Question: How will we execute this? It follows once the core investment logic is credible.
Need this applied to a live project?
3EH turns the framework into an evidence-based assessment.